CRM Software and Solutions

Brunsia, which has an independent solution approach, offers the most suitable CRM solutions for your organisation's needs. Special CRM software service for your company.

CRM Software and Solutions

CRM Software and Solutions

A CRM system collects, organises and evaluates a company's customer data and interactions on a central platform. This system covers a wide range of data, from communication between company representatives to purchase history, service requests and offers. With this centralised platform, users can easily observe interactions at every touchpoint and thus build up a complete customer portfolio. This in-depth information allows companies to build a more meaningful and sustainable relationship with their customers.

This valuable data collected by CRM can be used to optimise sales strategies, market segmentation, campaign creation, product innovations and many other strategic decisions. CRM software supports you to manage your customer interactions efficiently, increase your sales rates, strengthen customer loyalty and ultimately maximise your revenue.

Who Should Use CRM?

CRM tools are often perceived as tools limited to sales. However, these systems have evolved over time to become integral elements of marketing, e-commerce and customer support services.

The main strength of customer relationship management is to continuously and consistently collect customer data, analyse this data to gain valuable insights, and use this information to strengthen customer relationships and positively impact overall business results. Thanks to this system, every employee interacting with the customer can convey the feeling of "We understand and value you" to the customer.

Data-driven CRM applications not only support sales processes, but also enable you to maximise the use of your customer data. Thanks to this detailed customer information:

  • Launch new products at the most appropriate time, with the right strategy and at the most attractive price.
  • Your customer support teams can produce faster and more effective solutions to problems.
  • Product and service development teams can deliver higher quality and customer-orientated solutions.

What are CRM Types?

CRM (Customer Relationship Management) systems can have different features and functions according to the specific needs of businesses. In general, CRM systems are divided into the following basic categories:

Transaction Orientated CRM: This type of CRM focuses on the automation and management of processes. It focuses especially on sales, marketing and service automation. It helps to automate sales processes, order tracking, customer support requests and marketing campaigns.

Analytics CRM: It is used to analyse customer data and transform this data into valuable information so that the business can make more informed decisions. It provides in-depth analysis of customer behaviour, buying habits and preferences.

Collaborative CRM (Commercial CRM): This type of CRM facilitates information sharing between different departments within a company (sales, marketing, customer service, etc.) or with other business partners outside the company, such as suppliers and distributors.

Campaign Managed CRM: It is especially used for planning, implementing and analysing marketing campaigns. It effectively manages direct marketing channels such as e-mail marketing, SMS marketing.

Strategic CRM: Focuses on strengthening and deepening customer relationships. Supports strategic decisions to increase customer loyalty and value.

Operational CRM: It is a type of CRM that supports the daily operations of the business. It focuses on functions such as contact management, sales automation and service automation.

Each of these categories targets specific business processes and needs, but many modern CRM platforms combine these different features and functionalities to provide a comprehensive solution. When deciding which type of CRM is best suited for a business, the specific needs and goals of the business should be considered.

Why You Need CRM?

To understand why you need CRM (Customer Relationship Management), it is enough to look at the dynamics of the modern business world. Here are some of the main reasons why you need CRM systems:

Centralising Customer Data: Your employees' access to all customer-related information on a single platform improves the quality of interaction with the customer.

More Personalised Customer Experience: Having detailed information about customers' past shopping habits, communications and preferences enables you to provide them with more customised services and offers.

Effective Marketing: Analyses of customer data help you plan your marketing strategies and campaigns more effectively.

Sales Team Efficiency: While the sales team focuses on prospects and opportunities, CRM helps them keep track of activity, communication and sales processes.

Increasing Customer Loyalty: With CRM, customer feedback and complaints are handled quickly, increasing customer satisfaction and loyalty.

Data Security: Since all customer data is stored in a secure and centralised system, the risk of information security is reduced.

Automation of Business Processes: Routine tasks and processes are automated, preventing time loss and increasing work efficiency.

Correct Decision Making: CRM systems provide businesses with in-depth analytics on customer behaviour and preferences, allowing you to make more informed and effective business decisions.

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